With over 323 million people worldwide using dating apps and expected to make a revenue of $10.378 billion by 2026, undoubtedly, online dating apps are strongly taking the center stage. 

In the age of the internet, many things have quickly changed and finding soulmates online has become one such most common activities among people. With the ease of accessing online dating apps, more and more people are finding it convenient to date online rather than approaching them in person.

According to the survey reports, the dating app market is surging in demand. The way online dating apps are helping people in making connections, undoubtedly, the increasing adult population is willing to date online. With that said, the investors are finding online dating apps an attractive business opportunity in 2022. 

Furthermore, the pandemic and lockdown situations have pushed people to use such services to start relationships even in better ways. If you have already recognised this fact, then now is the time to look for market statistics.  

Key Insights and Market Statistics of Online Dating Industry

Since the lockdown began in March 2020, people are actively inclined towards online services. Due to such social restrictions, online communication and digital dating services have significantly become more popular. Since people cannot meet in person, many have adapted to finding someone online. The increasing demand for online dating apps has outshined as the biggest opportunity for business investors. 

• According to the statistics, the number of smartphone dating app users are shifting from 22.5 million in 2019 to 25.7 million users in 2023.

• According to Statista, the revenue in the online dating segment is projected to reach US 3,677 million dollars in 2022. 

In a nutshell, developing a successful dating app can be a worthy decision for your business in 2022. Tinder type dating app has not just changed the face of online dating but also carved a unique benchmark among online dating apps. By hiring a mobile app development company you can create a dating app like Tinder and deliver something better yet unique to the users. However, in order to create a mobile app, you need to understand the main features of a Tinder-like dating app.

Before you get straight into the features, here are the key highlights of the blog…

Attributes and Techniques of Developing An Online Dating App Like Tinder

There is no denying the fact that swiping profiles left/right on an app like Tinder has made a fun-filled activity for the adult. But with the emergence of technologies and innovations in the digital world, users are rapidly changing their way of approaching dating apps. To create a successful dating app like Tinder, all you need is to carefully evaluate the user feedback towards popular dating apps. There must be a chance between what these dating apps deliver and what users are expecting, and being an investor you can grab an opportunity to launch an app that bridges a gap. So here are some attributes of launching a dating app that helps you survive in the future market.

Let’s get started with the attributes and techniques of launching a successful online dating app…

A. Understanding User’s Needs and Challenges

As mentioned above the user’s psychology keeps changing, so if you are considering hiring an iOS app developer to create a dating app similar to Tinder, then you are lacking in market competition. Launching a replica of Tinder will not give success. You need to address the modern needs of the users.

For example, providing an option of dinner dates or visiting a bookstore have become out of fashion. But considering offering Video Chat or AI-based intro guide will help users to easily get started with a conversation. 

B. Evaluating Market Competition

You might get inspired by the app structure of Tinder, but before you get straight into the process of app development, you need to study your market competition. 

Try to identify unfilled user needs and features that existing apps are lacking. This will not only help you build a product that actual users crave, but also even help you deliver a better user experience. 

C. Add Unique Value and Proposition To Your App

To get maximum traction from your app and to succeed in this thriving market, you need to look for unique propositions for your app. You can hire a mobile app developer to help think above and beyond than creating the next Tinder. So in order to create a successful dating app, you need to ask these three questions before you begin with the development process. 

• What specific user behaviors will you consider?
• Will your dating app be exclusively developed for a certain user segment or location?
• Will your dating app deliver a revolutionary user experience that helps you set a benchmark in the market?

D. Choosing the Right Monetization Strategy

To get successful in this cutthroat competitive market, apart from having a unique core value proposition, your app also needs to make money. And to ensure that your dating app profs are profitable in future, you can look for the right monetizing strategies.

Here we have listed some of the ways to monetize your app:

• Offering subscription plans on a monthly and yearly basis
• Fees for Upgrading the features to the premium section
• Generating revenue from in-app purchases
• Affiliates marketing and paid ads

These are the few creative techniques and strategies that you need to keep in mind while planning to develop an online dating app. However, you may use multiple strategies in your app, but the choice of features and functionalities will ensure you keep your users engaged with an app longer. Therefore, let’s have a look over the crucial features and functionalities of creating a dating app.

What are the Main Features and Technologies of Developing an Online Dating App Like Tinder?

If you are wondering how the Tinder type dating app has grabbed global attention, then it’s all because of its mindful features and functionalities. And the secret success mantra of Tinder is the gaming spirit and swiping profiles. If you like the profile then swipe right or ignore swipe left. 

Simple!

Now look at the main features of creating a social media app like Tinder

• User Login/ App Registration: Allow users to log in to the app using an Email ID or contact number. Also to make the login process faster and quicker, you can offer users to log in with their Instagram or Facebook profiles. Allow users to directly connect their social media profiles with a Dating app like tinder. 
• Geolocation: This is one of the most crucial features of the dating app in the context of suggesting the most relevant profiles to the users. Tinder-like dating app accessing user’s location to see which social spots, like bars, coffee shops or malls they have visited. You can consider hiring an app developer to customize the app with these features. Other users who visited the same places will receive a notification once the other user leaves that place. So using geolocation to find internet-based matches will be a worthy consideration. 
• Matching Algorithm: If you are wondering how dating apps work, then keep in mind that it’s only a game of matching algorithms. The app algorithms compare the new user profile with other profiles that seem similar. The app algorithms include the rank of attractiveness and the number of likes on the profiles. The higher likes are, the higher the user’s profile score will be. 
• Profile Swiping: This is the most common feature of developing a dating app. Tinder users can like other profiles by just swiping right and dislike the profile by swiping left. According to the reports, swipe surge increases the user activity by 15x higher. 
• Find Matches: Based on age, interests, genders and other criteria, the app matches the profile of users. 
• Profile Setting: To make this app work flawlessly, you can allow users to adjust profile settings and make their profile more attractive. 
• Push Notification: When the app algorithms find any suitable profile or match for the other user, they will receive a push notification. 
• Private Chat: When the app matches the profile, users can start their private chat with either scripted messages or personal messages. 
• Live Video Chat: Implementation of this feature will help you set a trend in the market. With this feature, users can feel connected and comfortable meeting each other online. Facial cues, tone of voice and other non-verbal forms of communication enrich their conversation. 

These are the features that you need to look for while developing an online dating app. The average cost to create a dating app with basic features may float between USD 17,500 to 20,000 USD and may take around 4 to 6 months. But before you hire an Android app developer, you must be wondering how much does it cost to create a dating app like Tinder. Before you get into the details of app development costs, let’s understand how to create an online dating app like tinder. 

How To Create an App Like Tinder: The Development Team Required For App Creation

Creating an online dating app is neither so hard nor a task for kids. So all you need is to hire the right people that can understand your app development needs and are capable enough to translate the app idea into a robust solution. 

So if you have made a decision to create a dating app like Tinder, you can choose to outsource a mobile app development company like Alcax. They have a team of dedicated developers, business analysts, project managers, iOS app developers, Android app developers, UI/UX Designers all under one roof.

And to create an app like Tinder, you need a complete team that may include a QA tester, UI/UX designer, Business analyst, project manager, app developer and more.

Now coming to the most important question, how much does it cost to build an app like Tinder.

How Much Does It Cost To Build An Online Dating App Like Tinder?

Developing an online dating app like Tinder may cost you between USD 20,000 to 25,000 USD for each platform. But before you trust this estimation, you must be wondering where these numbers are coming from.

To answer this question, you need to understand such factors that contribute to the app development cost. The cost of developing any dating app is directly depending upon the type of features, its complexity, app design, choice of platform, its maintenance, app testing and more. Moreover, the hourly cost of the app developers will make a big difference between final app development costs. 

But the simple way to save on the app development cost is to consider a cross-platform app development approach which will help you save upto 40% cost. Considering all such cost affecting factors, it is worth concluding that the average cost of creating a Hybrid app will range between USD 25,000 to USD 30,000. 

These are the rough estimations, so our recommendation is to consider booking a free consultation slot with our experts to discuss the project details and get an estimation.

Conclusion: How To Estimate The App Development Time and Cost of Developing Online Dating App

In the face of life, dating apps offer a great level of convenience and time-efficient ways to meet people with others in a significant way. The key to creating a successful dating app is to look for an outsourcing mobile app development company that can handle your project complexity. And Alcax is one such globally recognized mobile app development company that can help you transform the app idea into a robust solution. They are backed by a highly skilled team of developers with years of experience. Therefore they can enable you to launch an app that helps you set a benchmark in the market.